Amazon's new Help Me Decide tool will show you a personalized recommendation for a particular category and list reasons why ...

The system doesn’t toss out a random suggestion. It provides an explanation that highlights key features, customer insights, ...

Amazon adds another AI tool for user's disposal, and this time, it will help users decide what to buy when they're feeling ...

Amazon's latest AI tool promises to make shopping decisions easier — by choosing the "best" product for you. Why it matters: Amazon has been a major player in generative AI, largely through its cloud ...

Initially, the Help Me Decide tool will be available to "millions" of U.S. consumers picked randomly, suggesting a limited test to see how it performs and whether shoppers use it.

Amazon Assistant is an app and browser extension that lets you compare Amazon prices with listed prices from competing online ...