When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

The Greater Des Moines Public Art Foundation's AR Mural Project is the latest investment in interactive art in central Iowa.

Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

The adoption of immersive technologies such as augmented reality and virtual reality by the freight and logistics industry has accelerated amid the COVID-19 pandemic. Although still in its early ...

Opinions expressed by Entrepreneur contributors are their own. Augmented reality is clearly becoming increasingly popular. From just over 500 million mobile augmented reality users worldwide in 2020 ...

In my previous Nextgov column, I got to interview the general manager of a company that is using artificial intelligence to help the military plan out its maintenance schedules. That program uses AI ...

Researchers are testing out augmented reality as a new way to engage preschoolers in spatial awareness lessons. Here's how it ...