Russell Glass is CEO of Bizo, a business-to-business ad network. AdExchanger.com: Judging from your June release, Bizo business appears to have momentum. Has B2B been slowed in the recession or never ...
Digital marketing company, Business-to-Business Network (BBN) has announced the launch of its UK B2B ad network. The ad network is comprised of BBN and six UK publishers including Haymarket and Reed ...
The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...
According to WARC Media’s Platform Insights, LinkedIn’s ad revenue is set to reach $11.3bn by 2027, led by business, tech, ...
The mass of online content being created every day is rapidly changing the nature of online advertising and the need for ad network optimisation. This white paper looks what it means for marketers. By ...
VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced a strategic integration with global advertising technology ...
Instacart is scaling the reach of its retail media technology, Carrot Ads, to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ...
Technology firm PubMatic has formed a partnership with Intuit’s media network SMB MediaLabs that will help B2B advertisers offer business owners “relevant products and services that best fit their ...
LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners ...
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Ad fraud is hitting B2B where it hurts: Lead gen
Ad fraud isn’t only a problem for consumer marketers. It’s increasingly infiltrating B2B—primarily through fake leads. With high demand for qualified prospects and lead generation a top mandate for ...
Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. As retailers enter 2025, they face a critical reality: simply having ...
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