Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, influencer marketing has become a popular strategy for B2C businesses to ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

B2B marketing is a term that is being used for industrial marketing or the business to business marketing. These marketing tactics are being used by individuals, MNCs, firms, commercial, and ...

As 2022 begins to build steam, marketers can learn from active e-commerce on a national and global scale. Owing to circumstances, many customers for B2B have to work remotely, while others are ...

Analysts and researchers have been saying it for years: Video is the future of B2B content marketing. And in 2021, that projection still holds up. Marketers across all segments are realizing the ...

According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI ...

B2B content marketing can prove a lot harder to pull off than consumer marketing, nevertheless the basic principles remain the same. The essential elements of success are still based entirely on the ...

General consumers make up the largest audience for video marketing, yet business-to-business (B2B) marketing appeals to more targeted audiences built on higher engagement and acquisition stakes. Cisco ...

One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of ...

B2B marketing is evolving fast. AI is rewriting the rules, customer expectations are higher than ever and every decision must ...

Phoenix, AZ, Aug. 15, 2024 (GLOBE NEWSWIRE) -- Ideas Collide, a full-suite marketing and communications agency, has launched IC Tech, a new division dedicated to offering premier marketing services to ...

In today’s digital age, the world of B2B is experiencing a significant shift, transforming how businesses operate and grow. The traditional way of conducting business is fundamentally changing, ...