A company-wide marketing fund means you won’t have complete autonomy over how your businesses is advertised and what exactly happens to that large fund to which you have to contribute. You will be ...

Search Marketing allow even the smallest advertisers to direct their messages with a laser-like focus, instead of a more traditional scattergun approach. Opt-in e-mail-based marketing—which enables ...

Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech. Sometimes we get so far ahead of ourselves with ...

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

Learn the basics of marketing! Understand the difference between traditional and modern marketing, including digital ...

Welcome to B2B Marketing. This section will cover the basics of Business to Business Marketing whether you are working with ...

In the wide world of marketing, there are a ton of things that you could learn how to do. The explosion of digital marketing has left us with hundreds of specialized roles, skills, and niche areas for ...

Everyone wants to market to Gen Z. They are, after all, the new generation of consumers — and already represent over $140 billion of spending power. But they’re a challenging group, those Gen Zers.

The key elements of any successful marketing plan include the concepts of product, price, place and promotion, also known as the four Ps of marketing. The marketing mix of the four Ps functions as a ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...