Basic format of case study: Executive summary ½ page History (maximum 1 page single-spaced) Business model (maximum 1 page) Editorial model (maximum 1page) Success stories/failure stories (specific ...

When I was an interim dean in 2010, I was asked to serve on a search committee for the permanent dean. After a year in the temporary position, I was intimately aware of the skills needed to be ...

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...

Because you love your case studies, but many of your prospects find them to be boring and irrelevant, not differentiating and not compelling. All of us in B2B business development find that difficult ...

Case studies are the most effective content format, B2B Marketing’s new Content Marketing Benchmarking Report has shown. Sixty-six per cent of the 112 B2B marketers surveyed said case studies were ...