There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, ...

Working in marketing, I always find it tricky to answer the question “So, what do you do?” in a way that makes sense to ‘normal’ people. The responses are an indictment of the identification ...

Startups don’t have the ad budget or experience to execute what is typically thought of as marketing–so they are expanding its definition, to immense advantage. Before he became the most brilliant and ...

For the last two decades of the 20th century, management consultants asked: “Is Sales truly necessary?” The most common answer was a variation of: “Maybe, but not for long!” For example, in 1992 Peter ...

Each year, the One Show awards celebrate excellence in creativity of ideas. The annual celebration is hosted by The One Club for Creativity, a global nonprofit organization that supports the creative ...