A new study shows AI search engines rely on less popular domains, expanding web diversity and challenging traditional SEO ...

The AI search engines also arguably have an advantage in being able to weave pre-trained “internal knowledge” in with data ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

The next phase of search demands balancing optimization for both humans and AI agents while holding firm to core SEO ...

Senior Lecturer in Digital Ethics, Centre for AI and Digital Ethics, School of Computing and Information Systems, The University of Melbourne Damiano Spina has received funding from the Australian ...

The iPhone and iPad could have different default search engines, argues a Google court filing, as the company attempts to protect its $20B a year deal with Apple. Google’s annual payment to Apple to ...

On many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites. Despite their similarities, multinational and multilingual SEO have key ...

For many people who grew up in the early days of the internet, Google's ubiquity as a search engine impacted us on a cultural level. "Just Google it," was a way to prove points, win arguments, and a ...