Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning ...

More than $1 out of every $5 in retail sales will be made online by 2026. YouTube wants to become an e-commerce powerhouse by helping influencers sell more products to their growing audiences. Shopify ...

With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...

The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to ...

Google's YouTube has made shopping advancements focused on on-site shopping experiences to enhance the platform’s ability to attract and retain purchase-minded web visitors. YouTube has been doubling ...

Expanding its social commerce presence, video platform YouTube is partnering with Shopify to allow creators to directly link to their Shopify store on their channels, according to a Tuesday blog post ...

JAKARTA, Sept 18 (Reuters) - Alphabet Inc's (GOOGL.O), opens new tab YouTube and e-commerce platform Shopee (SE.N), opens new tab said on Wednesday they were launching an online shopping service in ...

YouTube has evolved to become a significant partner for brands and retailers aiming to get in front of consumers during the ...

JAKARTA, Oct 26 - TikTok and YouTube are considering joining Meta in applying for e-commerce licenses in Indonesia after Southeast Asia's largest economy banned online shopping on social media ...

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If you haven’t brought your retail business into the world of social commerce just yet, consider this your cue. This month, both Instagram and YouTube unveiled new tools that aim to help users make ...

YouTube already soaks up billions of hours of the world’s attention. Now the video giant also wants to hoover up a bigger piece of consumers’ online purchases. Looking to grease the ecommerce wheels, ...