E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

A solid infrastructure and collaborative communication are the keys to successful supply chain management. When laying the groundwork, business-to-business partnerships that focus on maximizing ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

E-commerce includes buying and selling activities conducted online and through other electronic media and devices. The proliferation of online retail and e-commerce make the use of marketing tools ...

The DIFC guidelines provide practical guidance for DIFC-registered entities engaging in electronic direct marketing, including useful “dos” and “don’ts”. What Do DIFC-Registered Entities Need to Know?

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

There’s no limit to the number of hats you wear as an e-commerce brand owner. Some tasks will be right in your wheelhouse; others will feel completely foreign. In the case you can’t seem to hire ...

KALAMAZOO, Mich.—A first-year student interested in studying electronic business marketing will represent Western Michigan University at a national marketing summit this summer. Alison Schram, of ...

Okay, marketing is a dirty and nasty job, but somebody has to do it. Sometimes I put on my "marketing hat" and try to do some of it myself. But the best insight into that is the quote I have paraded ...