Duracell has claimed rival Energizer's new ad campaign caused the company to suffer "irreparable reputational harm." - John Thys/AFP/Getty Images America’s top battery brands are locked in a power ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

(CNN) – Duracell is suing Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its ...

America’s top battery brands are locked in a power struggle over battery life claims. Video below: Patagonia sues Maine retailer over counterfeit jackets Duracell has filed a lawsuit against Energizer ...

America’s top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive ...