In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate ...

Google's John Mueller said that your SEO is not impacted by the way you implement your analytics software. That is assuming you don't implement it in a way that blocks crawling and indexing, he added.

Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization ...

Google’s quiet tweak to search results has thrown SEO tools into disarray, but the reality for publishers may be less alarming than it appears.

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

Google’s Search Advocate John Mueller answers whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data for ranking purposes. His ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Many tools can help you to analyze your website audience data and improve your SEO strategy; in fact, you may be using a combination of them—and maybe even paying to use them. Enter Google Search ...