Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

And, despite what you may think, Google is not the only player. New search engines that are popping up across the Web strive to make searches faster, smarter, more personal and more visually ...

Google’s notorious AI Overviews feature appears to have finally gotten it right — but for all the wrong reasons. As flagged on Bluesky, if you ask Google why its own search engine feels so useless ...

I tried Perplexity out of curiosity and then kept using it because it quietly outperformed my usual search routine ...

Google's BlockRank performed competitively with other state-of-the-art ranking models that were tested in research.

Google is touting AI as the biggest upgrade to Search in its history – claiming more queries, higher quality clicks, and a healthier web. But a new blog post (authored by Liz Reid, VP, head of Search) ...

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

New regulation from the UK’s competition authority means Google may be forced to make major changes in the way that people use its search engine.