Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

Mobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday. Mobile app analytics firm App Annie acquired its competitor, the mobile analytics ...

‘Analytics’ is a scary word. It often implies charts full of numbers, screens covered in technicolor graphs, and time – lots of your time. At some point in your relationship with mobile app analytics, ...

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Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Google is urging a federal judge to scrap a jury's decision that the company violated mobile device users' privacy by ...