“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

Last year, Google announced its new FLoC technology with which the company planned to phase out web browser cookies. However, the technology presented issues with privacy and raised a lot of concerns ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Google has a new method for tracking user interests on Chrome, the ...

The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors' own. Google just unveiled Topics, a new model for post-third-party-cookie ad ...

Google's new ad targeting proposal for its Chrome browser has received a lukewarm response from the industry. Called Topics, the proposal replaces the company's previous proposal, Federated Learning ...

Google has recently unveiled its Topics API as a new method for tracking cookies and offering interest-based advertising. The Topics API will replace FLoC. According to The Verge, the Topics API can ...

Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Stephanie Layser, VP of data, identity and ad tech at News Corp. Recently, Google ...

Google’s plan to remove third-party cookies from Chrome hasn’t gone smoothly. Back in January 2020 the company announced it would overhaul Chrome by removing cookies that follow people around the web ...