Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

I believe that just about every business can benefit from AI by using it to create better products and services, drive efficiency in their operations, or improve customer experience. However, not ...

The A–F grading scale has long been the cornerstone of measuring success in K-12 schools, but educators and researchers continue to question whether those letters truly reflect what students know, and ...

While Net Promoter Score (NPS) has become the default way of measuring product success, it is deeply flawed. Instead of relying solely on NPS, product teams should prioritize usage, retention and ...

“Did our organic traffic just drop again – even though our rankings went up?” If that question has come up in your marketing meetings lately, you aren’t alone. AI is reshaping SEO, breaking the ...

KPIs focus on strategic business objectives, while metrics provide supporting data. Understanding this distinction is key for successful customer relationships. Create KPIs through collaboration with ...

On LinkedIn’s “The Path” podcast, billionaire Mark Cuban told entrepreneurs his keys to success and why they are a better measure of success than money. Cuban says success shouldn’t be solely measured ...