Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

Trademarking visual elements, including logos, specific colors, fonts, and unique packaging, is critical to protecting a brand’s visual identity. These elements are often the first touchpoint with the ...

A Chinese court’s different conclusions on two different cases offers some key insights for trademark owners, says Ling Zhao of the CCPIT Patent and Trademark Law Office. In a recent decision by the ...