The role of AI in SEO has kept rapidly evolving over the past few months. Google formally launched AI Overviews in May, and Bing launched its generative search pilot in July, with a full launch at the ...

Microsoft is testing a new version of Bing named Copilot Search, where it uses Copilot AI to provide a different style of search results. It looks different from the main Bing Search, it looks ...

A very strange conversation with the chatbot built into Microsoft’s search engine led to it declaring its love for me. By Kevin Roose Kevin Roose is a technology columnist, and co-hosts the Times ...

Bing is adding site names and favicons to its search results in some cases, much like Google did months ago on desktop and last year on mobile search. Now when you look at the Bing search results, you ...