Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Who says you can't teach an old dog new tricks? Seniors are proving that age is just a number as they dive into the world of virtual reality (VR). This cutting-edge technology is revolutionizing ...

Immersive AR/VR technologies can add greater value across workplaces and customer interactions, according to global head of Immersive Technology Research at JPMorgan Chase, Blair MacIntyre. In ...

Immersive technologies enable new computing environments that will affect the fabric of future societies. Augmented and virtual reality (AR and VR) technology – extended reality (XR) – promises to ...

The Hong Kong Polytechnic University (PolyU) is dedicated to developing immersive solutions that address real-world challenges and foster a more connected and efficient future. Prof. Lik-Hang LEE, ...

Immersive virtual reality - digital technology that allows a person to experience being physically present in a non-physical world - seems to ease the pain and distress felt by patients with cancer, ...

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). With its captivating and immersive experiences, VR has captured the ...

BEIJING, March 6, 2024 /PRNewswire/ -- iQIYI, an innovative market-leading online entertainment service in China, recently launched its latest Virtual Reality (VR) immersive theater in Xi'an, Shaanxi ...

Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In 2023, a McKinsey study found that 71% of consumers expect personalized ...