Taking to his Instagram page, Adam Mosseri explains how Instagram serves you personalized ads. He ‘swears’ that this isn’t a result of the social platform listening to you through your device’s ...

It’s no secret that Meta’s biggest source of profit comes from advertising. However, it seems that the company is willing to make advertising a bit more intrusive, at least on Instagram. That’s ...

Finally, Mosseri says, not every ad appears after you start talking about it. "You might have actually seen that ad before you had the conversation and not realized it… We scroll by ads quickly, and ...

Instagram has been quietly testing skippable ads on Reels, as it continues to battle both Youtube and Tiktok for short-form ...

Subscriptions for user opting not to see personalised ads on its platforms will start from £2.99 a month for UK users.

Instagram has been testing one of its most controversial features yet: unskippable ads. The new feature, called Ad Breaks, will interrupt the user's browsing experience for 3-5 seconds before they can ...

Instagram has announced that it will begin rolling out adverts in the next couple of months. The company behind the photo sharing app revealed that users in the US will be first to get advertising ...

Instagram is currently testing an “Ad Breaks” feature that interrupts the scrolling experience by forcing users to watch adverts for three to five seconds before being able to return to their feed.

Meta's Instagram earns nearly all of its revenue from advertising. Learn more about how Instagram makes money.