New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, ...

The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

Search has significantly evolved over the years. The way search engines work and how people search shift continuously. SEO tactics must keep up. The days of link farms and paying for links are long ...