The four interlocking rings of the Audi logo is one of the most recognisable symbols of the car world. It represents the brand's heritage and cultural history, but it's gone through some controversy ...

When the Harley-Davidson Model 1 first roared into life in 1905, it began a big, bold, long-lasting legacy. After more than a century, Harley-Davidson has grown from a simple motorcycle-building ...

A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...

DALLAS — There's nothing flashy about the Dallas Cowboys' star logo. And yet, it still manages to represent the franchise's decades of glitz and glam, Super Bowl wins and all the pomp and circumstance ...

The Louisville Bats unveiled a new secondary logo that honors the team's 25th season playing at Louisville Slugger Field. The new logo features subtle references to Louisville and Kentucky. The team's ...

As one would expect for a gracefully aging institution, the aesthetic of Willamette Week has evolved over the years—broadsheet to tabloid, new designs to fit the decades. Along the way, the logo, or ...