What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is ...

Teradata reports business leaders are eager for AI in customer experience, but face data, governance, and skills challenges ...

AI bots are corrupting marketing data, from fake survey responses to misleading email engagement. As they become more sophisticated, they’re harder to detect — skewing research results, inflating ...

New AI method simulates human shoppers with 90% accuracy, threatening to transform the $80 billion market research industry with synthetic consumer panels.

Guide The Enterprise Playbook for Scalable, Secure Multilingual Voice Support Serve 25+ languages, slash support costs and ditch the robotic voice Read now Guide AI for Marketing: a Practical Guide to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I’ve been working in market research for my entire career spanning a 30-year period, ...

Edison Research has been acquired by SSRS, a market and survey research firm. “Edison joins SSRS with a deep background in ...

Frank Nappo is charged in New Hampshire federal court with one count of conspiracy to commit wire fraud for allegedly helping lead a multi-defendant, fraudulent survey data operation several years ago ...