If the “market” is viewed as the totality of all environmental factors that bear down on a business, market research may be defined as a disciplined investigation aimed at discovering what is going on ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

The bottom line: modernizing insights is no longer about better market research—it’s about building a living system of ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

Marketing research is a primary step in marketing a product. Once you identify your target market in terms of demographics such as income, age, family structure and hobbies, you can proceed with ...

While nearly 90% of startups make it through their first year, about 70% fail within the subsequent five years Research from Deloitte highlights that customer-centric companies are 60% more profitable ...

Recently the methods and tools available for market research have significantly evolved. As businesses strive to understand their customers better and tailor their offerings, leveraging cutting-edge ...

Market research is the foundation of a successful product or service launch. It's the process of understanding what people want and need, why they want it, their expectations for your offering and how ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Statistical analysis is the process of utilizing mathematical techniques to interpret quantitative data. This analysis can reveal patterns, relationships, and trends that may not be immediately ...

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...