LONDON--(BUSINESS WIRE)--Quantzig, a premier data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest case study on developing a marketing mix strategy for an infused water ...

Every business leader knows that continued success in ever-changing markets requires the right development, integration and execution of strategies. There are 4 Ps of marketing, which are considered ...

There are as many marketing theories as there are products and services. None work for every product in every situation. Several marketing theories have stood the test of time and form a solid ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Who remembers putting together a mix CD or—get ready to take it way back—a mixtape? Long before the infinite playlist options offered by Spotify, Apple Music, and others, there was finite space for a ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Most of us are digital creatures today. It seems we’re always plugged into some sort of communications designed to inform, entertain and motivate us. And the level of control we have to adjust these ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 7 min ago By Ad Age and Creativity Staff - 1 hour 18 min ago By Donna Speciale - 1 hour 37 min ago By Ad Age Studio 30 - 3 hours ...

Content marketing is a lot like baking. While one ingredient – say a blog post, or chocolate chips – might be what a customer or snacker notices first, it’s hardly the only one in the recipe. In fact, ...