Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment. When you think about marketing planning ...

One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, such as finding a way parents can make their kids quick, ...

Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

An important facet of any business plan is the marketing plan. The process of marketing includes finding, understanding and meeting the needs of the customer, as well as building the public awareness ...

[Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...