According to Quantzig, the main reason for organizations to create a data-driven marketing strategy is all about driving smarter questions, which will elicit thoughtful answers using accessible data, ...

Forbes contributors publish independent expert analyses and insights. I cover major developments in the retail industry. 2024 is shaping up to be a year of innovation for marketing activity in the CPG ...

It takes a lot of time and effort to develop and maintain a marketing campaign that resonates with your intended audience. As a strategic thinker, however, the development of a marketing campaign ...