Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...

Anna Forbes, RVP Northern Europe at DoubleVerify, on why ad fraud deserves as much attention as ransomware, and how brands ...

In the wake of disaster, one of the most prominent online research companies is offering their data for free with the intent of helping companies get back on track. Here's one for this indstury. Read ...

SiriusXM Play will cost under $7 and have an ad load that is about half of terrestrial radio stations. By Alex Weprin Senior Editor The satellite radio company SiriusXM wants to take the streaming ...

The cost of Super Bowl commercials continues to rise, a year after the big game set viewership records yet again. In the weeks leading up to the game, the cost of a 30-second advertisement was up to ...

Netflix is phasing out its lowest-priced ad-free subscription plan in the U.S., which could drive more viewers to its cheaper ad-supported plan. The Los Gatos, California-headquartered streaming giant ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If the visual of Betty White eating a Snickers bar from the candy brand's Super Bowl XLIV ad stuck with ...

Warner Bros. Discovery on Tuesday raised the price for the ad-free subscription to its Max streaming service. The move, which will take effect immediately for new subscribers, hikes the monthly ...

Deals start Oct 31 with multiple windows (including online-only Thanksgiving & Cyber Monday), so plan and set alerts instead ...