Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad ...

Pharmaceutical advertising is finding its greatest success in the digital realm through the interactive connected TV (CTV) format, well outpacing the performance of other video formats. A recent ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

Google has long dominated the digital ad market by placing ads across its vast ecosystem, including Search, YouTube, and millions of partner sites and apps. The tech giant’s strength in the market ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...

The Interactive Advertising Bureau's (IAB) large online ad formats received much fanfare in March 2001, and the latest data from Jupiter Media Metrix' AdRelevance service indicate they are making ...

New interactive formats, enhanced targeting capabilities and closed-loop measurement will allow brands to get more from their advertising efforts, Roku says When you purchase through links on our site ...

Kicking off the suite of announcements at NewFronts is the debut of STN, the Samsung Television Network, the broad-FAST channel of the future available exclusively on Samsung TV Plus on Samsung Smart ...

Mary Roeloffs is a Forbes breaking news reporter covering pop culture. "Follower Objective" ads allow a tweet to appear on the timeline of someone who does not follow an advertiser’s account, along ...

For our New TV for Drummies buyers’ guide, this week’s edition of Agency Advice asks top marketers in the space a very simple question: what ad units, formats and strategies are pushing TV forward ...

Local online advertising revenues for broadcast radio stations and groups are showing solid growth. A new forecast says they will increase 14% this year. Borrell Associates sees total local online ad ...

Vudoo, a global provider of commerce media technology, and Kargo, an omnichannel ad solution across publishers for global ...