CMO, The 20. There are two consistent elements of work which bring me great joy: building relationships and making things grow. This process is a great rule of thumb and can really help you turn your ...
Traditional engineering utilizes knowledge and principles to design, build and analyze objects. Marketing engineering was coined to describe the process used by marketers to utilize knowledge-based ...
Great marketing extends well beyond the most recognizable elements — logos, taglines, creative, messaging, positioning and, yes, even beyond content. The best marketing cultivates experiences across ...
Neuroscience helps us marketers understand customers' behavior by giving us deep insight into what works and what doesn't in persuading our customers to buy a product or service. Neuromarketing, the ...
As the climate crisis intensifies and environmental consciousness rises, businesses are increasingly expected to play their part in promoting sustainability. Many of today’s consumers—especially ...
Total quality management (TQM) is becoming an important paradigm for business; however, the application of this paradigm has received very limited attention in sales management literature. This paper ...
This course is compulsory on the MSc in Marketing. This course is not available as an outside option to students on other programmes. This course is a rigorous examination of the key analytical ...
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