SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

SAP's cloud computing revenues have topped €1 billion in a quarter for the first time, prompting the company to make bolder plans for markets like CRM. The European software giant said cloud ...

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AMR Research predicts customer data integration and data quality will be the two big initiatives seeing the heaviest investment in the coming years. The study also reports an increase in inquiries ...