Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

Small businesses use strategic surveillance to observe events inside and outside the business that will likely affect its strategy. Businesses can do these observations in a variety of ways, such as ...

Ready to make some tough strategic decisions at your agency, but need some tips on where to start? Read on! In my work, I’ve noticed certain strategic decisions that occur in many agencies. Each ...

Take your investment strategy to the next level. Learn how a resilient portfolio can help limit your losses in a downturn, ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who ...

One of the most basic strategies in making your ads relevant is setting up location targeting – determining who sees your ad based on where they are located. It may seem like a basic setting, but ...