Macworld When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to differentiate it from the existing Apple TV app, which also offers content from ...

The NBA is launching a new multi-platform streaming offering and the reimagined NBA TV, which will offer live basketball games, highlights and original programming, starting Wednesday.

Compounding potential consumer confusion, Apple now applies the “Apple TV” name to three separate products: the streaming service (formerly Apple TV+), the TV app and a digital media box.

Say goodbye to Apple TV Plus and hello Apple TV as the streaming service rolls out their ‘vibrant’ new rebrand. Since ...