Ask any high performer at the top of their game what success looks like, and you’ll usually hear a version of this: growth, impact, influence, performance. But behind closed doors—when the KPIs are ...

This week there was a shift in clients; one client fell off my client list but a new one came aboard. It made me wonder if I really was all that successful as a virtual assistant, or was I just ...

A CRM (Customer Relationship Management) system can significantly impact an organization’s growth trajectory. But how do you measure the success of your CRM implementation? While the answer varies ...

Measuring ROI can be tricky, so we spoke with several CIOs about how to make sure your board or leadership sees it.

To measure an IT project’s success, hospital and health system CIOs often opt for traditional metrics such as project costs, implementation timelines and the functionality delivered. But many are ...

Attribution and incrementality quantify different things: Attribution looks at the touch points along the journey that have impacted purchase. It’s correlative rather than causal because while it ...

The concept of “investing success,” as it often appears in the media, is a tangled web to me. Every time I read something about the topic, I can’t help but feel that the authors are confusing two very ...

Human resources plays a critical role in every business. Your workforce is your company's most important asset, and an effective HR program helps to ensure your teams are satisfied and productive.

The rise in ad blockers and super apps in mobile-first markets make Asia unique when we think about advertising measurement. However, despite advertising’s technological advancements, we have never ...

More than two years after Oregon voters approved the decriminalization of small amounts of illicit drugs and fund the expansion of substance use disorder treatment services through Measure 110, state ...