Most business owners think long and hard about what to call their business and their products. It is important to know how to protect the brand names one chooses. Although trademark rights in the ...

In the United States, trademark rights are “common law” in nature, meaning that some trademark rights are acquired simply by selling goods and services designated by a particular mark in the U.S.

“Submitting an incomplete trademark application is one of the most common mistakes applicants make. Missing essential details can lead to delays, rejections, or even the abandonment of the application ...

Amy Nichol Smith spent more than 20 years working as a journalist for TV and newspapers before transitioning to software and hardware product reviews for consumers and small businesses. She has been ...

Trademarks offer legal protection for the identifying features of commercial products. The feature can be the name of the product – its brand name – or a short ...

Mayor Norma Bustamante of Mexicali visited the Mexican Institute of Industrial Property (IMPI) in Mexico City to begin the registration process for 16 trademarks under the local government’s name. “A ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. The Philadelphia Eagles have filed a trademark application with the U.S. Patent and ...