Firms are always comparing themselves to their competition, to their industry, even to different parts of their own firm.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Marketers are always searching for the perfect strategy to ...

Apurva Wadodkar, Sr. Director Data & AI at TI Automotive, is a data science leader driving strategic, people-first innovation at scale. Over the last two decades, I have had the chance to roll up my ...