Findings show consumers want control over brand interactions and will provide information to get app-enabled conveniences and personalized experiences that simplify their lives PORTLAND, ...

Marketers sell a variety of products. Here we discuss four specific types of products people see in the market. There are ...

As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and unpredictable ways. On one hand, personal safety and security are still top-of-mind for ...

Crypto is becoming mainstream thanks to a slew of factors, including institutional adoption, ease of access due to trading apps and social media, as well as broader acceptance and awareness. A new ...

Digital natives want financial institutions to provide cutting-edge, instant solutions. The motivations, needs, and desired solutions vary significantly among three different groups of digital natives ...

In the last few years, digital data collection has come under fire from consumers as things have gone awry, with information being used for purposes for which it shouldn't be used. Data is, however, ...

Almost 50 percent of healthcare consumers believe industry-wide innovation will lead to better treatment and diagnoses in the next five years, according to the 2017 Klick Health Consumer Survey on ...

This week’s episode of the restaurant finance podcast features a conversation with David Portalatin, food industry advisor ...