To be a successful business in 2022, you need to be advertising online. But unless you're digitally savvy, you may not completely understand the tools and tactics available. Whether you're a go-getter ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more. Since 2013, Google has been gradually developing into a 100 ...

A lot is happening in the world of search right now, and for many, keeping pace with these changes can be overwhelming. The rise of chatbots and AI assistants – like ChatGPT and its new model GPT-4o, ...

The boom of generative AI products over the past few months has prompted many websites to take countermeasures. The basic concern goes like this: AI products depend on consuming large volumes of ...