B-OOH! Halloween has a new snack star this season, as Pringles take to Outdoor with a playful, eye-catching campaign ...

The Irish advertising industry continues to grow with over 3,000 people now employed by IAPI members, while the average ...

The Musgrave-owned retailer Centra has launched the first instalment of a new social media series called Deli Drama. The four ...

Just three agencies- Droga5 Dublin, Boys+Girls and Core- will fly the Irish flag at the upcoming Effie Awards Europe which ...

dmg media has appointed Sarah Freeman as the new editor of Business Plus. She replaces Ben Haugh who has joined Mediahuis.

The LADbible Group launched its first free ad-supported streaming TV channel in Ireland on Samsung TV Plus, marking the brand’s television debut.

Ritson slammed marketers for relying on their own feelings, suffering from an acute lack of “market orientation”, the focus on meeting customer needs. He insisted that marketers are the antithesis of ...

Irish consumers are redefining happiness through control, optimism, and personal meaning, write Darragh Kelly and Carolynne Kelly co-authors of the latest Havas Ireland’s Meaningful Brands report ...

The latest episode of the Irish Marketing Podcast has just dropped and this week is a 2025 Effies Award special as we bathe in the reflected glory of the three Gold winners in the recent awards.

According to Seal Rescue Ireland, the 90-second comedy film, written by Stevie Rowing-Parker and directed by London-based ...

The Glanbia-owned Optimum Nutrition, the world’s No. 1 sports nutrition brand, has announced a new partnership with the Irish ...

The Dublin-based digital agency Wolfgang Digital picked up seven awards, including Best Global Large Integrated Search Agency ...