From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, ...

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose ...

That pipeline, in turn, should translate to revenue and margin, be it closed-won deals, healthy unit economics, and payback ...

Jaro Education, a publicly listed edtech companies, has released its latest ad film featuring National Award-winning actor Vikrant Massey. The film captures the essence of ambition, perseverance, and ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into ...

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and ...

Kedarswamy Ravangave, head of marketing for consumer and commercial banking at Kotak Mahindra Bank, is not the stereotypical ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value ...

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and ...

Articles written by Vedant Kedia ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.

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