Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, ...

WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose ...

That pipeline, in turn, should translate to revenue and margin, be it closed-won deals, healthy unit economics, and payback ...

Jaro Education, a publicly listed edtech companies, has released its latest ad film featuring National Award-winning actor Vikrant Massey. The film captures the essence of ambition, perseverance, and ...

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The global agency sector is robust, despite “struggling” rivals dragging down share prices, and “clients need marketing partners more than ever”, the chief executive of Publicis Groupe has told ...

The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into ...

When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play. Marriott’s ...

Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.

Meta’s new whitepaper charts the rise of new tech-native agencies in the region, and how their home-grown platforms and ...