Media and entertainment company Global has created a data and effectiveness platform to help advertisers measure the impact ...

GLOBAL – Marketing insights consultancy Human8 has appointed Annelies Verhaeghe as chief innovation officer as part of ...

Sensory and consumer research company MMR Research has launched an AI tool to help brands understand, communicate and develop ...

Zig Serafin has stepped down as chief executive at experience management firm Qualtrics and taken up a new role as vice chairman and special adviser.

Consultancy group Next 15 has merged five of its agencies into a single business-to-business (B2B) marketing company called ...

Toronto-based food marketing and research agency 6 Seeds Consulting has developed a synthetic research platform aimed at food ...

Alex Assim, chairman at Glassbox, said: “Guy’s experience scaling global operations and aligning strategy with operational ...

At Rival, in every research-on-research study we run, we’ve started asking participants to tell us if the survey was fun – ...

Customer experience management platform Sprinklr has appointed Karthik Suri as chief product and corporate strategy officer.

First-party data creator TestSet, part of Ackwest Group, has introduced a new healthcare division to the UK and Europe.

Digital insights agency Incling and qualitative recruitment firm Angelfish Fieldwork have partnered on a project to help ...

WPP has launched a new version of its AI marketing platform, which will allow brands to plan campaigns independently.