NBCUniversal wants to reinvent the way TV advertising is sold

NBCUniversal is introducing a new currency for TV advertising designed to better take into account time-shifted viewing.
Le Lézard

Bombora Debuts Curated Ecosystem Audiences, Enabling Premier B2B Companies to Turn Proprietary Data into Advertising Audiences

Bombora, the true B2B data pioneer, today announced the launch of Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. This new offering gives B2B ...

How to Professionally Network Like a Billion-Dollar CEO

Patty Arvielo of New American Funding and Michelle Kluz of Stila Cosmetics, shared their best tips at the Inc. 5000 ...

AdRoll Delivers Smarter, Safer Advertising with HUMAN Security Integration

First Demand-side Platform to Integrate HUMAN’s Viewability Solution, Combining Real-time Fraud Defense with Transparent Performance InsightsSAN ...
Marketing Week

‘Simplify, humanise, unify’: B2B brands on avoiding social media’s ‘sea of blandness’

From exploring the potential of TikTok to prioritising employee advocacy, B2B marketers are increasingly treating social ...