NBCUniversal is introducing a new currency for TV advertising designed to better take into account time-shifted viewing.

Bombora, the true B2B data pioneer, today announced the launch of Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. This new offering gives B2B ...

Patty Arvielo of New American Funding and Michelle Kluz of Stila Cosmetics, shared their best tips at the Inc. 5000 ...

Leg-spinner Yuzvendra Chahal's maiden six-wicket for India as the hosts beat England by 75 runs in the third and final Twenty20 International ...

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...

CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and ...

Available in 200 markets, Asia Pacific currently provides LinkedIn with its largest audience base (277 million), followed by ...

Abstract: Vehicular Ad-Hoc Network (VANET) is a trending connectivity-based communication paradigm that concentrates on enhancing the effectiveness of intelligent communication. In some of the cases ...

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could ...

New figures from Nacha confirm that businesses and other organizations continue to shift their business-to-business payments from checks to ACH. This press release ...

In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030. This seems to have kickstarted a wider discussion around the future of advertising in 2030 and beyond ...