What Recent Domain Trends Signal About Global Brand Strategy

Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium ...
Creative Bloq on MSN

Forget AI: shrinkflation is the real threat to your brand strategy

While branding LinkedIn obsesses over AI, the silent erosion of product value is doing real damage to consumer trust.

4 strategies to boost your brand’s AI search visibility

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...
MarketScale

Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters

Jason Dyer joins Experts Talk to explore how SMBs can bring big-brand marketing thinking to SMB scale, starting with strategy ...
Observer

Beyond Logos and Jingles: Why Every Brand Needs a Scent Strategy

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...
JD Supra

What is Branding Strategy and the Soul of a Brand?

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

What Agencies Need To Know To Build A Strong Strategy For A New Client

Smart agencies dig deep into what drives a new client’s business to find hidden priorities, potential communication gaps, ...
FlightGlobal

ANA to shutter medium-haul, low-cost AirJapan brand

Japan's ANA Holdings will shutter its medium-haul low-cost brand AirJapan from end-March 2026, barely two years after it ...