Many companies repeat the same missteps. Here are five real-world examples and the lessons you can apply before setting your ...

When developing a pricing strategy for your organization, getting the foundational steps right can make the difference between long-term profitability and constant margin pressure. As a leader, you’re ...

For over a century, retailers have used the magic of 99¢ pricing to influence buying decisions. Whether a product is $9.99 instead of $10 or $19.99 instead of $20, studies show that consumers perceive ...