The words marketing and advertising are used interchangeably so often that it's easy to think of them as synonyms. Is the YouTube pre-roll considered marketing? Does a video on a company's home page ...

Every business, whether e-commerce or brick-and-mortar or product- or service-based, needs to have an online presence in today's market. In addition, websites and marketing campaigns need to be suited ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. More and more retailers are looking to monetize their data, forming deals with DSPs, ...