A new report from WPP Media and Oxford University’s Future of Marketing Initiative argues that the marketing and media worlds ...

Learn the basics of marketing! Understand the difference between traditional and modern marketing, including digital ...

Discover the key differences between inbound and outbound marketing strategies, and learn how to choose the best approach for your business.

The faculty senate determined the public, as well as some students, faculty and staff, “cannot distinguish between Purdue ...

The terms "marketing" and "branding" are sometimes used interchangeably. However, whereas there is overlap between the two disciplines, they are not necessarily the same. An infographic (below) from ...

Explore the fascinating history and cultural implications of 'fall' and 'autumn,' and discover why Americans prefer 'fall' ...

In a crowded digital world, businesses need more than generic campaigns that treat all markets the same regardless of local conditions. National marketing firms ...

According to Epsilon's 2025 "State of AI in Marketing" report, 94% of organizations now use AI to prepare or execute ...

Understanding where AI agents make financial sense today is the difference between a sustainable competitive advantage and ...

Following its First National Advertising Conference, the FICC and the UACC held a meeting today at the CGEM headquarters in ...

Verve has released its In-app user privacy report 2025, a comprehensive study surveying 4,000 mobile users across the US and UK. The report examines ...