By tracking mobile app data, teams can spot friction and map user journeys—and use those insights to improve CX, minimize ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

Mobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday. Mobile app analytics firm App Annie acquired its competitor, the mobile analytics ...

‘Analytics’ is a scary word. It often implies charts full of numbers, screens covered in technicolor graphs, and time – lots of your time. At some point in your relationship with mobile app analytics, ...

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Matt Tubergen is VP and GM of Taptica, a performance-based mobile advertising network. Matt has over 10 years experience in the mobile app and content industry, bringing large brands and gaming ...

Google is urging a federal judge to scrap a jury's decision that the company violated mobile device users' privacy by ...