ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue ...

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

The AI search engines also arguably have an advantage in being able to weave pre-trained “internal knowledge” in with data ...

Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, ...

Kayak CEO Steve Hafner said Googles's LLM initiatives have essentially forced Kayak to spend more on paid ads to get ...

What we’re seeing is a fundamental shift, brands need to proactively use AI-driven content London, 28 October 2025 – The rapid rise of generative AI assistants such as ChatGPT, Claude and Gemini is ...

Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search ...

Research shows traditional tools like paid search, affiliate marketing, and email campaigns still outperform AI for ...

A new academic study comparing traditional web search results with those generated by AI-driven systems has found that generative AI tools frequently rely on less popular ...

Alphabet's Google (NASDAQ: GOOGL) (NASDAQ: GOOG) is reportedly making significant changes to its core U.S. ad sales division.

It’s every content creator’s dream to go viral. And yet fewer than 1 percent of all content hits this benchmark. This level ...